The New York Knicks are in the midst of a resurgent season with a record of 18-12, their best result through 30 games since the 2000-01 season. Not only is the product on the court better – the addition of Amar’e Stoudemire might have something to do with that – but the ad campaigns for their MSG broadcasts, both in print and on-air, are markedly better. In particular, they’re doing a great job in their print campaign, linking this current crop of Knicks to their glory days which gives this long-suffering Knicks fan goosebumps seeing the likes of Walt “Clyde” Frazier, the leader of the last Knicks team to win an NBA championship, alongside Amar’e, the leader (hopefully) of the next Knicks team win an NBA championship.

This photo was taken on December 22, 2010.